Case Study


Shop for local fashion.

Tapbam Home Screen Tapbam Home Screen Mobile

Problem + Goals

We all take for granted how easy it is to search for fashion on google, go to an e-commerce website, purchase our items, get them delivered to our door, and return them if they don't fit. But what about shopping for fashion in real life (IRL)? You have to go to 4-5 different stores to see if they have something similar to what you're looking for, in your size, and then try them on. The team at this shopping startup wanted to change what it meant for young, fashion conscious shoppers to be able to do IRL shopping for clothes. We worked with them to devise a name and brand, a strategy for a first of its kind shopping experience, and build their entire platform.


  • App Strategy + Full Branding Package
  • User Scopes and Journey Maps
  • Shopping App UI / UX Design


  1. Mobile App Strategy
  2. Mobile App UI/UX Design
  3. Mobile App Development

Mobile App Strategy

Shopping, IRL

Our goal from day one was to try to create an intuitive way to source items from local stores, make it easy to find them, and then contact or navigate to the store. Most especially in a walking environment like Soho, NYC. We also wanted to the brand to feel fun and light for a younger, fashion forward audience.

Tapbam Store Screen Tapbam Store Screen Mobile
Tapbam Store Screen Mobile 2

Mobile App UI/UX Design

Mobile Commerce

There are a lot of things lacking with mobile commerce and, as an industry, we have a long way to go. But we wanted to work to break down some of those barriers with an experience that lets shoppers quickly determine if a store has what they are looking for and is easy to get to.

Tapbam Store Detail View Tapbam Store Detail View Mobile
Tapbam Store Detail View Mobile 2

Mobile App Development

Like a Local Shopify

Imagine if you could have the world's Shopify inventory at your fingertips. That's what we set out to do with this app. We developed a fully native iOS app, web dashboard/admin, and full backend hosted on AWS.

Tapbam Item Detail Tapbam Store Detail View Mobile
Tapbam Store Detail View Mobile 2
Contact Us

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